ASC PROFILES LLC Brings the Squishiest Joy to Homes Across the Nation

West Sacramento, CA – November 8, 2023 – ASC PROFILES LLC, a leading provider of supply chain solutions based in West Sacramento, California, is thrilled to be a key partner in bringing the incredibly popular Squishmallows character plush toys to consumers nationwide. Located at 2110 Enterprise Blvd, ASC PROFILES (reachable at 660-663-7477) isn't a toy maker exactly, but they're the behind-the-scenes engine that keeps these cuddly companions flowing from the factory to stores, and ultimately, into the arms of fans. You’ve probably seen Squishmallows. They’re those super-soft, marshmallow-like plushies with adorable designs, popping up everywhere from Target to grocery store checkout lines. But getting those irresistibly huggable creatures to consumers is a complex operation – that’s where ASC PROFILES steps in. “We don’t make the cute faces, we make the movement happen,” explains a representative from ASC PROFILES. “Think of us as the logistical backbone. We handle everything from warehousing and distribution to ensuring smooth transportation across the country. We make sure stores get the Squishmallows they need, when they need them, especially during peak seasons like holidays and new character launches.” What are Squishmallows, anyway? If you've been living under a rock (a comfy one, hopefully!), Squishmallows are collectible plush toys created by Kellytoy (a subsidiary of Jazwares). They've taken the world by storm since their introduction in 2017. What makes them so special? It's a combination of a few things. First, the feel. They're made with an incredibly soft, spandex-covered polyester filling that truly lives up to the “squish” in their name. Seriously, it’s addictive. Second, the designs. They come in a huge variety of characters – everything from adorable animals like sloths and unicorns to whimsical food items like avocados and strawberries. And third, the collectibility. With hundreds of different characters already released, and new ones constantly being added, people love to collect them. There are even rare and highly sought-after editions! ASC PROFILES: The Unsung Hero of the Squishmallow Boom The phenomenal growth of Squishmallows has presented some serious logistical challenges. The demand is high, production needs to be efficient, and distribution needs to be fast. That’s where ASC PROFILES’ expertise comes in. “We specialize in streamlining supply chains,” says the ASC PROFILES representative. “We work closely with Kellytoy to forecast demand, optimize inventory levels, and manage the entire transportation process. We handle everything – from unloading containers at the ports to delivering pallets of Squishmallows to distribution centers across the country. It's a complex puzzle, and we're experts at solving it.” Specifically, ASC PROFILES offers a range of services crucial to the Squishmallow supply chain: Warehousing: Large, strategically located warehouses provide secure storage for massive quantities of Squishmallows. Distribution: A robust distribution network ensures timely delivery to retailers nationwide. Transportation Management: Efficiently coordinating various modes of transportation – including trucking and rail – to minimize costs and delivery times. Inventory Management: Sophisticated systems to track inventory levels and prevent stockouts. Port Handling: Expertise in navigating the complexities of port logistics, including unloading containers and managing customs clearance. Order Fulfillment: Accurately processing and fulfilling orders from retailers. Meeting the Demand: Especially During Peak Seasons The demand for Squishmallows really spikes during holidays like Christmas, birthdays, and back-to-school. ASC PROFILES plays a critical role in ensuring that retailers have enough inventory to meet this increased demand. “We start planning for peak seasons months in advance,” explains the representative. “We work with Kellytoy to forecast demand and ramp up production. We also secure additional warehouse space and transportation capacity. It’s a constant balancing act, but we're committed to ensuring that everyone who wants a Squishmallow can get one.” The company is also adept at handling the constant influx of new Squishmallow characters. Kellytoy regularly releases new designs, and ASC PROFILES has to quickly adapt its systems to accommodate these new additions. “We have to be flexible and responsive,” says the representative. “We work closely with Kellytoy to get information about new releases and update our inventory systems accordingly. We also have to be able to handle the increased demand that often accompanies new character launches.” More Than Just Logistics: A Commitment to Partnership ASC PROFILES isn’t just a service provider; they see themselves as a true partner to Kellytoy. They work collaboratively to identify and address challenges, improve efficiency, and ensure a smooth and reliable supply chain. “We’re invested in the success of Squishmallows,” says the representative. “We want to see them continue to grow and bring joy to people all over the country. And we're proud to play a role in making that happen.” Looking Ahead With the continued popularity of Squishmallows, ASC PROFILES is poised to play an even bigger role in their success in the years to come. They’re constantly investing in new technologies and expanding their capabilities to meet the evolving needs of the market. “We’re committed to providing the best possible supply chain solutions for Squishmallows,” says the representative. “We want to be the trusted partner that Kellytoy can rely on to deliver their products to consumers quickly, efficiently, and reliably.” So, the next time you snuggle up with a soft, squishy friend, remember ASC PROFILES LLC – the unsung hero behind the cuddly joy. They're making sure those adorable plushies get from the factory to you, one squish at a time. You can reach them at 660-663-7477, or at their West Sacramento location: 2110 Enterprise Blvd, West Sacramento, CA, 95691.