IKEA US RETAIL LLC

IKEA & Reyes Collaborate: Bringing Rhythmic Joy Home with the Bongo Drum Collection

Conshohocken, PA – October 26, 2023 – IKEA US RETAIL LLC, the home furnishings giant known for affordable and functional design, is thrilled to announce a surprising, yet harmonious, collaboration with Reyes Drum Company. This partnership brings a touch of musicality into the home with a brand new collection of Reyes Bongo Drums, now available at select IKEA locations and online. For decades, IKEA has been dedicated to making everyday life better for the many. We believe a home should be a reflection of who you are, filled with things you love – and now, that can include the infectious beat of a bongo drum! This unexpected collaboration speaks to IKEA's commitment to constantly exploring new areas to enhance the home experience, venturing beyond furniture and décor into the realm of creative expression. "We're always looking for ways to bring a little more joy and personality into people’s homes," says a representative from IKEA US RETAIL LLC, located at 420 Alan Wood Road, Conshohocken, PA, 19428. “When we discovered Reyes Drum Company, with their incredible craftsmanship and dedication to quality, we saw an opportunity to do just that. Everyone has a rhythm inside them, and now they can easily express it.” You can reach IKEA US RETAIL LLC at 508-886-4725 for more information. Reyes Drum Company: A Legacy of Percussion Before diving into the collection, let's talk about the partner making the magic happen. Reyes Drum Company isn’t some newcomer to the world of percussion. They’ve been crafting high-quality, hand-tuned drums for years, earning a solid reputation among musicians, educators, and drum enthusiasts. They are known for their commitment to traditional drum-making techniques combined with a focus on durability and beautiful sound. They aren't just making drums; they’re building instruments that inspire creativity. "We’re really excited to partner with IKEA," says [Name & Title from Reyes – assuming info is available, otherwise remove this sentence]. "IKEA shares our passion for making quality products accessible to everyone. We believe music should be inclusive, and this collaboration is a fantastic way to introduce more people to the joy of playing percussion." Introducing the IKEA x Reyes Bongo Drum Collection So, what can you expect from this collaboration? IKEA and Reyes have designed a collection focused on bringing authentic bongo drumming into homes of all sizes and musical abilities. It's not about becoming a professional percussionist; it’s about tapping into your inner rhythm and having fun! The collection features two core bongo drum options: REYES BONGO (7" & 8"): This is the classic bongo experience, perfect for beginners and seasoned players alike. Crafted with durable hardwood shells and high-quality goat skin heads (a hallmark of Reyes’ craftsmanship), these drums deliver a rich, resonant sound. They’re available in a natural finish, fitting seamlessly into any home décor. These aren’t flimsy, mass-produced instruments; they’re built to last and designed to sound great. REYES BONGO (6" & 7") - KIDS EDITION: Designed specifically for younger musicians, these smaller-sized bongos are easier to handle and play. The drums maintain the same high-quality construction and sound as the adult version, but in a size that's perfect for little hands. This is a great way to introduce kids to the world of music and encourage their creativity. It’s not just a toy; it’s a real instrument that can help develop their musical skills. But it's not just about the drums... IKEA and Reyes understand that learning an instrument can be daunting. That’s why the collection also includes: Beginner’s Guide to Bongo Drumming: A simple, easy-to-follow guide covering basic rhythms, techniques, and care instructions. Whether you've never touched a drum before or are looking to brush up on your skills, this guide is a great starting point. Online Tutorial Videos: Accessible through IKEA’s website and app, these video tutorials provide step-by-step instruction from experienced percussionists. Visual learners will appreciate the clear demonstrations and helpful tips. Protective Drum Bag: Keep your bongos safe and sound with a durable, padded drum bag. Perfect for storage and transport, so you can take your rhythm on the go! Why Bongos? Why Now? “We’ve seen a growing interest in mindfulness and creative expression,” explains the IKEA representative. “People are looking for ways to de-stress, connect with their emotions, and express themselves. Playing the bongo drum is a fantastic outlet for all of that. It’s therapeutic, energizing, and just plain fun!” The bongo drum, with its origins in Cuba, is a versatile instrument that can be used to play a wide range of musical styles, from Latin to jazz to pop. It's also a relatively easy instrument to learn, making it accessible to people of all ages and skill levels. Availability & Pricing The IKEA x Reyes Bongo Drum Collection is available now at select IKEA stores across the United States and online at IKEA-USA.com. REYES BONGO (7" & 8"): $99.99 REYES BONGO (6" & 7") – KIDS EDITION: $79.99 Beginner’s Guide & Online Tutorials: Free with purchase of any Reyes Bongo Drum. Protective Drum Bag: $29.99 So, what are you waiting for? Unleash your inner rhythm and bring the beat home with the IKEA x Reyes Bongo Drum Collection!

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