ASC PROFILES LLC Brings the Squish Revolution to Life: Manufacturing Excellence Behind the World’s Favorite Plush

West Sacramento, CA – October 26, 2023 – You’ve seen them everywhere – cuddly, colorful, and irresistibly squishy. Squishmallows, the wildly popular plush toys, have taken the world by storm, becoming a must-have for collectors and comfort-seekers of all ages. But behind the adorable faces and ultra-soft exteriors lies a story of precision manufacturing and dedicated partnership. That’s where ASC PROFILES LLC, a leading contract manufacturer based in West Sacramento, California, comes in. ASC PROFILES isn’t a brand you see on store shelves, but they are the engine powering a significant portion of the Squishmallow phenomenon. Located at 2110 Enterprise Blvd, ASC PROFILES quietly and efficiently transforms designs into reality, ensuring that millions of these huggable friends reach their eager fans. You can reach them at 660-663-7477. So, what exactly does ASC PROFILES do? Simply put, they're masters of cut & sew manufacturing. They take design concepts, fabric, and fill, and turn them into finished plush toys – and they do it on a massive scale. For Squishmallows, this means everything from the initial pattern making and cutting of the super-soft Spandex and polyester fabrics, to the precise stitching that gives each character its unique shape, and finally, to the careful filling with high-quality fiberfill that creates that signature squish. "We're not about flashy marketing," explains a representative from ASC PROFILES. "We're about getting the job done right. We focus on quality, consistency, and meeting our client's demands, and with Squishmallows, that demand is high." The Squishmallow Story: From Cute Concept to Global Craze Squishmallows, created by Kellytoy (now a subsidiary of Jazwares), launched in 2017. What started as a small line of eight characters quickly exploded in popularity, fueled by their incredibly soft texture, collectible nature, and appealing designs. Each Squishmallow has its own unique name, personality, and bio, adding to their collectibility and fostering a strong connection with fans. The rise of social media, particularly TikTok and Instagram, played a huge role in the Squishmallow craze. Fans began sharing their collections, trading characters, and creating elaborate displays. This organic, community-driven marketing propelled Squishmallows into the mainstream, transforming them from a niche toy into a cultural phenomenon. Today, there are over 1,000 unique Squishmallow characters, ranging in size from tiny keychains to enormous, life-sized versions. ASC PROFILES: The Manufacturing Backbone The sheer volume of Squishmallows produced requires a manufacturing partner that can consistently deliver high-quality products on a tight schedule. ASC PROFILES has proven to be that partner. Their state-of-the-art facility in West Sacramento is equipped with advanced cutting machines, sewing equipment, and quality control systems. Here's a glimpse into the process ASC PROFILES handles for Squishmallows: Pattern Making & Grading: ASC PROFILES works closely with Kellytoy’s design team to translate 2D designs into precise patterns for each Squishmallow character. They also grade these patterns to create different sizes while maintaining the character's proportions. Fabric Cutting: Utilizing automated cutting machines, they efficiently cut the Spandex and polyester fabrics needed for each Squishmallow. Precision is key to ensuring that all pieces fit together perfectly. Sewing & Assembly: Skilled sewing operators carefully stitch the fabric pieces together, paying close attention to detail and quality. They handle everything from basic seams to more complex constructions. Filling & Finishing: Once the plush toy is assembled, it's carefully filled with high-quality fiberfill. The amount of fill is precisely controlled to achieve the perfect squishiness. Final touches, such as embroidery and tag attachment, are also handled at this stage. Quality Control: Throughout the entire process, rigorous quality control checks are performed to ensure that each Squishmallow meets the highest standards. This includes inspecting seams, checking for defects, and verifying that the fill is evenly distributed. "With Squishmallows, consistency is absolutely critical," says the ASC PROFILES representative. "Fans expect the same quality and feel from every character they collect. We've invested heavily in our processes and equipment to ensure that we can consistently meet those expectations." Beyond Squishmallows: A Versatile Manufacturing Partner While Squishmallows represent a significant portion of their work, ASC PROFILES isn’t limited to just plush toys. They offer a wide range of cut & sew manufacturing services to clients in various industries, including: Promotional Products: Custom-made plush toys, stress balls, and other promotional items. Retail Merchandise: Plush toys, keychains, and other merchandise for retailers and brands. Healthcare: Comfort items for hospitals and clinics, such as plush toys and weighted blankets. Education: Educational toys and learning materials. ASC PROFILES prides itself on its flexibility and ability to adapt to the unique needs of each client. They offer a full suite of services, from design assistance and prototyping to production and logistics. Looking Ahead As the Squishmallow craze continues to grow, ASC PROFILES remains committed to providing the manufacturing expertise and capacity needed to meet the ever-increasing demand. They are constantly investing in new technology and processes to improve efficiency and quality. “We’re proud to be a part of the Squishmallow story,” says the ASC PROFILES representative. “It’s been a rewarding experience to see these adorable characters bring joy to millions of people around the world. And we’re excited to continue partnering with Kellytoy to bring new and exciting Squishmallow characters to life.” If you are looking for a reliable and experienced cut & sew manufacturer for your next project, ASC PROFILES LLC is definitely worth considering. You can reach them at 2110 Enterprise Blvd, West Sacramento, CA, 95691, or call them at 660-663-7477. They are ready to turn your designs into reality.