IKEA US RETAIL LLC

IKEA & Reyes Collaborate: Bringing Rhythmic Joy Home with the REYES BONGO DRUMS

Conshohocken, PA – November 8, 2023 – IKEA US Retail LLC, the leading Swedish home furnishings retailer, today announced a vibrant collaboration with Reyes Drum Company, a respected name in percussive instruments, to bring a touch of musical fun into homes across the United States. The result? The REYES BONGO DRUMS – a playful, affordable, and surprisingly high-quality instrument designed for everyone, from budding musicians to families looking for a good time. For years, IKEA has been known for offering practical, stylish, and accessible solutions for every room in the house. From furniture and storage to textiles and decor, IKEA aims to make everyday life a little bit better. This collaboration with Reyes Drum Company isn’t a departure from that mission – it's an addition to it. "We’re always looking for ways to bring joy and creativity into the home," says a representative from IKEA US. “We believe music is a fundamental part of that, and we wanted to make it accessible to everyone, not just those with musical training or a big budget.” And that’s where the REYES BONGO DRUMS come in. Let’s be real, most people picture expensive drum sets and years of lessons when they think about percussion. The REYES BONGO DRUMS throw that idea right out the window. These aren’t about becoming a professional drummer; they’re about playing. They're about letting loose, having fun, and connecting with your inner rhythm. “We were thrilled to partner with IKEA on this project,” explains a spokesperson from Reyes Drum Company, a family-owned business with a long history of crafting quality percussion instruments. “IKEA’s commitment to design and affordability aligns perfectly with our own values. We wanted to create bongos that were not only fun to play but also looked great in a living room or playroom.” So, what are the REYES BONGO DRUMS like? Forget complicated setups or needing a dedicated music room. These bongos are designed for simplicity and portability. They're compact enough to fit comfortably in a corner, making them perfect for apartments, dorm rooms, or just moving them around the house. Here's a breakdown of what you can expect: Quality Construction: Don’t let the price tag fool you. These aren’t flimsy toys. The REYES BONGO DRUMS feature carefully selected hardwood shells, offering a surprisingly rich and resonant sound. Reyes Drum Company hasn’t skimped on the quality – they’ve applied their decades of expertise to create a product that feels good to play and sounds good too. Durable & Stylish Finish: The bongos are finished with a protective coating that not only enhances their durability but also adds a touch of style. The finish is designed to complement a range of home decor styles, making them a welcome addition to any space. Available in a natural wood finish and a vibrant blue, the bongos aren’t just instruments; they’re little pieces of art. Comfortable to Play: The drumheads are made from a high-quality, responsive material that's comfortable to play for all ages and skill levels. Whether you're a seasoned musician or a complete beginner, you’ll find the REYES BONGO DRUMS easy to pick up and play. Perfect Size: Measuring approximately 6 inches and 8 inches in diameter, these bongos are the ideal size for both children and adults. They’re easy to hold and play, without being too bulky or cumbersome. Affordable Fun: This is arguably the biggest selling point. At a price point that's significantly lower than traditional percussion instruments, the REYES BONGO DRUMS make musical exploration accessible to everyone. It's a fantastic way to introduce kids to the joys of music, or to add a bit of rhythm to your own life without breaking the bank. More than just an instrument: The REYES BONGO DRUMS in everyday life IKEA and Reyes envision the REYES BONGO DRUMS being used in a variety of ways: Family Fun: Gather around and have a family jam session! The bongos are a great way to bond with loved ones and create lasting memories. Creative Expression: Encourage children to explore their musical talents and express themselves through rhythm. Stress Relief: Let the beat take you away! Playing the bongos is a fantastic way to relieve stress and relax. Home Decor Accent: The stylish design makes them a unique and eye-catching addition to any room. Educational Tool: Introduce children to different cultures and musical traditions through the rhythm of the bongos. “We really wanted to create something that was inclusive and inviting,” says the IKEA representative. “We believe that everyone has a natural sense of rhythm, and the REYES BONGO DRUMS are a way to unlock that potential.” Availability and Pricing The REYES BONGO DRUMS are available now at all IKEA US stores and online at IKEA-USA.com. The suggested retail price is $29.99, making them an incredibly accessible option for anyone looking to add a bit of rhythm to their life. About IKEA US Retail LLC IKEA US Retail LLC offers a wide range of well-designed, functional home furnishings at affordable prices. With 51 stores and a growing online presence, IKEA US continues to inspire and enable a better everyday life for the many people. More information can be found at IKEA-USA.com. About Reyes Drum Company Reyes Drum Company is a family-owned business dedicated to crafting high-quality percussion instruments. With decades of experience, Reyes Drum Company is committed to providing musicians of all levels with instruments that inspire creativity and joy.

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