IKEA and Reyes Collaborate on Playful, Sustainable Drumming Fun for Kids

Conshohocken, PA – November 8, 2023 – IKEA US Retail LLC, the leading Swedish home furnishings retailer, is thrilled to announce a collaboration with Reyes Drum Company to bring a burst of musical creativity into homes across the country. The result? The playfully designed and sustainably produced REYES BONGO drums, now available at IKEA stores nationwide and online at IKEA-USA.com. IKEA, known for its democratic design – providing well-designed, functional, and affordable home furnishing solutions – believes that play is crucial for a child’s development. “We’re all about making everyday life better for families,” says a spokesperson for IKEA US Retail LLC, located at 420 Alan Wood Road, Conshohocken, PA, 19428. “And that includes fostering creativity. We saw a real opportunity to partner with Reyes, a company that shares our commitment to quality and making things accessible, to bring the joy of music to more kids.” You can reach IKEA US Retail LLC at 508-886-4725 if you have any questions. But these aren’t just any drums. They’re the REYES BONGO drums, and they’re special. What Makes the REYES BONGO Drums Different? Let's face it, kids love to bang on things! But often, the “instruments” they find aren't exactly… musically enriching. Or durable. Or even safe! The REYES BONGO drums tackle all those problems. The first thing you’ll notice is the look. Forget clunky, brightly colored plastic. These drums are styled with IKEA’s signature minimalist aesthetic. They’re designed to blend in with a child's room decor, not scream for attention. They’re available in a natural wood finish and a cool, calming grey – colors that parents will actually appreciate. "We wanted to create something that looked good in the home, not something that was an eyesore," explains a representative from Reyes Drum Company. "We wanted parents to want to leave the drums out, encouraging more spontaneous music-making." But looks aren’t everything. The real magic is in the construction and sound. Sustainable Materials for a Sustainable Future IKEA and Reyes are both committed to sustainability, and the REYES BONGO drums reflect that commitment. The drum shells are crafted from responsibly sourced birch plywood, a durable and renewable material. This means less impact on the environment and a longer-lasting product. “We’re always looking for ways to reduce our environmental footprint,” says the IKEA spokesperson. “Partnering with Reyes, who shares that value, was a natural fit. These drums aren’t just fun for kids; they’re a responsible choice for parents.” The drumheads themselves are made from a tough, yet flexible, synthetic material. This provides a great sound without the need for animal products, aligning with both companies’ ethical considerations. Designed for Little Hands – and Big Fun The REYES BONGO drums aren't just about sustainability and good looks; they’re designed with kids in mind. The drums are perfectly sized for little hands, making them easy to grip and play. The lightweight construction means they're easy to move around, encouraging kids to take their music with them. But don't let the smaller size fool you. These drums pack a surprisingly full and vibrant sound. The quality of the construction ensures that the sound is clear and resonant, encouraging kids to explore different rhythms and beats. “We really focused on the play experience,” says the Reyes representative. “We wanted these drums to be intuitive and inviting, so that kids could just pick them up and start playing, without needing any special skills or instruction.” More Than Just a Toy – A Tool for Development Beyond the sheer fun of banging on drums, the REYES BONGO drums offer a range of developmental benefits for young children. Rhythm and Coordination: Playing the drums helps children develop a sense of rhythm and coordination, improving their motor skills and hand-eye coordination. Creativity and Expression: The drums provide a creative outlet for children to express themselves through music, fostering their imagination and self-expression. Cognitive Development: Learning to play a rhythm requires concentration and memory, stimulating cognitive development. Social Interaction: Playing music with others encourages social interaction and teamwork. Early Musical Exposure: Introducing children to music at a young age can foster a lifelong love of music and creativity. Affordable Fun for Everyone IKEA is renowned for its commitment to affordability, and the REYES BONGO drums are no exception. These high-quality, sustainably produced drums are priced competitively, making them accessible to families of all incomes. “We believe that every child deserves the opportunity to explore their creativity,” says the IKEA spokesperson. “That’s why we worked with Reyes to create a product that is both high-quality and affordable.” Where to Buy The REYES BONGO drums are available now at all IKEA stores in the United States and online at IKEA-USA.com. They are a perfect gift for birthdays, holidays, or just because! About IKEA US Retail LLC IKEA US Retail LLC offers well-designed, functional home furnishings at affordable prices. With 50 stores and a strong online presence, IKEA is committed to making everyday life better for families. IKEA US is a part of Ingka Group, one of the largest home furnishings retailers in the world. About Reyes Drum Company Reyes Drum Company is a leading manufacturer of high-quality musical instruments. With a commitment to craftsmanship and innovation, Reyes Drum Company is dedicated to inspiring creativity and musical expression.